This week (7/28/2024) on Watch News Weekly:

1. Brad Pitt Rocks a Vintage Watch at the Hungarian Grand Prix
Brad Pitt wore a Ingenieur SL ref. 1832, the luxury sports watch developed in the mid1970s by none other than famed watch designer Gérald Genta at the paddock of the F1 Grand Prix of Hungary in Budapest last week.

2. Gen Z and the Luxury Watch Market Over a third (35%) of Gen Z state they are likely to purchase a luxury watch within the next year. Research also shows Gen Z are spending more on luxury watches than other demographics – over 10% of Gen Z already own a luxury timepiece valued between £1,000£7,500, 2% more than the market average (8%).

3. The Future Of Hodinkee It looks like Hodinkee is either spinning off Crown & Caliber or completely shutting it down.

4. Swatch × Omega Introduces The Super Blue Moonphase The launch is all set up to mark the first super moon of the year, specifically the rare lunar episode that happens every 33 months.

5. Breitling debuts new Endurance Pro 38 chronographs in a rainbow of colors The Endurance Pro collection has become one of Breitling’s most accessible sports watches, allowing users to get their hands on a luxury sports piece for a slightly lower price tag.

6. Is Rolex Shorting the Market of New Watches to Drive Its Certified PreOwned Program? An expert watch collector and watch industry veteran (who prefers anonymity) didn’t mince words: “Daytona production is artificially reduced. Rolex wants that one hardtoget watch, and they’ve done that with the Daytona since 1988.”



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