Change is the second biggest risk to the success and longevity of your organization.

What is the biggest risk to your organization’s success?

Not changing.

As a leader, you must, every day, recognize and minimize the impact of these two risks.

That’s not easy, given that every human being is hardwired not to take risks. Our brain is preprogrammed to keep us safe.

And in organizations where people have been taught to fear change because of the way it is approached and implemented, they associate change with pain, uncertainty and discomfort.

Changefearful employees are slow to engage and work to maintain the current state.

That’s often misinterpreted as resistance to change, when in fact, it’s learned survival.

And it results in a changecynical organization.

Keep watching to discover why that matters, and what you can do to become a changeready organization.

Key Moments:
00:00 Introduction
00:34 The Problem When it Comes to Change Efforts
02:38 Characteristics of a Change Cynical Organization
04:35 These Management Skills Aren't Enough for Leading Change
04:54 Why Organizational Change Capacity Matters
05:30 Two Problems Created by Low Levels of Change Capacity
05:51 Characteristics of a ChangeReady Organization
08:16 Benefits of a ChangeReady Organization

Reference: Bennebroek Gravenhorst, K. M., Werkman, R., & Boonstra, J. (2003). The Change Capacity of Organizations: General assessment and five configurations. Journal of Applied Psychology, 52(1), 83105. https://www.pluspulse.nl/

Watch ▶ Muscle Memory and Change
   • Muscle Memory and Change | TCM  

Thanks for watching today!

I’m Dr. DawnMarie Turner, president of Turner Change Management and creator of the Readiness Mindset™.

As a leading expert in organizational change, I work alongside leaders to help them successfully navigate the complexity of change using practical, sciencebased methods that make their organizations healthier, stronger, and excited about change.


Subscribe for proven strategies to help you thrive in the face of change.    / @turnerchangemanagement  
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