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ITV Creative ECD Tony Pipes said: 
"With everything we've done with the On Screen Presentation, we've tried to make sure it's one brandwith a twist of personality for each channel or service. 
With the idents, we've done the same, creating an ITV Multiverse, where depending on what channel you view it on, you see the same location featured but with a different view.
This gave ITV and post production company Coffee & TV (also Sets Appeal) the chance to reflect each channel's image and programming output, using specially shot scenes, animation and CGI and give the viewer a new surprise depending on wherever they view the idents. 

A simple device that is full of creative potential." (I know I edited it)






Timestamps

0:00 Train Station batch filmed at Hertford East station

1:48 Rural batch filmed at Leighton Hall

3:35 Cityscapes batch filmed in Croydon

6:23 Seaside batch filmed in Lytham St Annes

8:16 Cafe batch filmed at Paradise Fish Bar in Newington Green (Fun fact: Sets Appeal have named it Zeb’s Cafe in this batch)

9:47 extra Cityscape