Educating the next generation of Leaders in Sport Management.

Sport, management and social work are three key concepts in the world of Johan Cruyff and basic pillars of his legacy. His own experience as a professional football player and later as a coach and advisor led Johan to devise a plan to help athletes to enter the working world at the end of their sports career and to promote the professionalization of management in the world of sport. And thus, Johan Cruyff Institute was born, the academic legacy of Johan Cruyff.

Proof of the quality of its academic training is that Johan Cruyff Institute received the official accreditation of its Master in Sport Management as a university degree with the Universitat Autònoma de Barcelona. The Master in Football Business in collaboration with FC Barcelona is the result of an alliance with the club and its training platform, Barça Universitas and Barça Innovation Hub.

Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.


EDUCATION IN

‣‣ Sport Management → https://bit.ly/3QoMK5G
‣‣ Sport Marketing and Sponsorship → https://bit.ly/3p0ascK
‣‣ Football Business → https://bit.ly/3SwGDhr
‣‣ Coaching → https://bit.ly/3bzisOZ


INFORMATION SESSIONS

‣‣ https://bit.ly/3dgbsqD


THE MAGAZINE

‣‣ Trends in Sport Management → https://bit.ly/3bFZSVk


SCHOLARSHIP

‣‣ The Cruyff Athlete Fund → https://bit.ly/3vNrDCa


FREE ONLINE COURSES

‣‣ The Esports Industry (Mediapro) → https://bit.ly/3Qr2AN5
‣‣ Sport Sponsorship (UAB) → https://bit.ly/3d2jNOr


FREE WEBINARS

‣‣ https://bit.ly/3p12yQe