Justin Berg draws on a case study of the circus industry to examine the differences in how managers and creatives evaluate the same ideas, and shares advice on how organizations can take advantage of the knowledge to more accurately predict the success of their ideas and boost innovation.

For more information on booking Justin Berg for your speaking event, visit http://wsb.com/justinberg

For organizations aiming to infuse their corporate events with transformative insights on fostering innovation, creativity, and strategic foresight, Justin Berg offers invaluable perspectives. His expertise in creative forecasting and job crafting—crucial skills in today’s unpredictable markets—equips companies with essential strategies to identify and cultivate transformative ideas, driving sustainable growth and securing a competitive advantage.

By inviting Justin Berg to speak, audiences will gain:

Strategic Insights into Creative Forecasting: Learning how to effectively anticipate which innovative ideas will succeed, enabling more strategic allocation of resources and better planning.

Frameworks for Fostering Innovation and Originality: Insights into creating a culture that not only generates but also accurately assesses and implements groundbreaking ideas, inspired by his cuttingedge research featured in Adam Grant’s bestselling book, “Originals.”

Leadership Strategies for the Future: Approaches to leadership that embrace uncertainty, champion experimentation, and facilitate the evolution of business models through creative forecasting and job crafting.

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