Hey guys, welcome back to my Rtips newsletter. In today's video, I'm sharing a massive tip on how to quickly get up and running with Kmeans clustering in R. We'll take a complicated marketing data set, AND show you how to cluster customers so you can target them for your business. Let's go!

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Table of Contents:

00:00 Introduction to KMeans
00:38 Get the R Code Shown In The Video
1:09 Load the libraries & get the marketing data
2:52 Prep the Marketing Data for Kmeans
4:15 Preprocess with Recipes
5:44 Run KMeans
6: 37 Predict with KMeans
7:05 BONUS: Data Visualization
8:28 Learning More (RTrack Masterclass)

#datascience #clustering #kmeans #rstats