We’ve received plenty of requests for our rebranding process and in this video, we’ll be highlighting Aaron’s Art Center lecture where he shares highlevel insight on our rebranding and repackaging process for Better Booch Kombucha.

Art Center Lecture Timestamps:
03:10 “People don’t buy products, they buy feelings”
05:26 Case Study: Better Booch Kombucha
08:03 Stage 1 – Research & Strategy
14:00 Stage 2 – Creative Discovery
15:32 Stage 3 – Presentation
21:02 “Where do new ideas come from?”

Better Booch Behance Portfolio: https://bit.ly/2vh82uh
The Dieline Feature: https://bit.ly/2TIOdu1

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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.

We believe that life is better when you do good work.