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Market entry cases are one of the most common types of cases you’ll see in consulting interviews. I can almost guarantee that you’ll see at least one market entry case in your upcoming interviews.

A market can be broadly defined as the group of consumers that are interested in a particular product or service. There are three different types of market entry cases: entering a new geography, targeting a new customer segment, and entering a new product or service category.

Learn other common types of case interviews:
Profitability cases:    • Learn Profitability Case Interviews i...  
M&A cases:    • Learn M&A Case Interviews in 10 Minut...  
Pricing cases:    • Learn Pricing Case Interviews in Unde...