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Welcome to Measurably Better Learning, the podcast built for Learning & Development professionals, instructional designers, and corporate leaders. Join hosts Jerry Zandstra and Miriam Taylor as they discuss the world of learning sciences, focusing on how these disciplines inform and enhance L&D practices.

In this episode of our Learning Science Series, we'll discuss the surprising application of consumer science principles to learning and development strategies.


What to Expect

Consumer Science Basics:
The foundations of consumer science and its origins in economics and marketing, and how these principles apply to L&D.

Attention Economy:
The concept of scarcity in attention and how to compete for learners' focus in a world full of distractions.

Learner Preferences:
How to identify and cater to learner preferences in content delivery, similar to how marketers adapt products to consumer choices.

Motivation Strategies:
Techniques to motivate learners by solving their problems and presenting opportunities for growth and advancement.

LearnerCentric Design:
Insights into creating learning experiences that emotionally connect with learners and address their specific challenges.
Persuasive Learning: Learn how to articulate the 'why' behind learning initiatives to increase engagement and perceived value.

Practical Applications:
Realworld examples of how consumer science principles can be applied to enhance learning experiences and outcomes.


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