Leica is not looking to be the first to the line; they will never seek to compete. Adored, and in some eyes, seen as the purest form of imagemaking in the land. With a Leica camera, you work for every shot, which makes the perfect shot ever more rewarding.

Leica just made this all even better with the Leica M10R. Don't believe us... watch our short video and let us know.

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