Is this the end of overconsumption? || Thank you to Bilt Rewards for sponsoring this video! Start earning points right now when you sign up at https://biltrewards.yt.link/WBtWIFg

More about this video:
As consumers, we’ve gotten so used to endless shopping, hauls, and reviews; influencers and celebrities telling us to buy this, buy that. But now a new trend is rising that seems to be telling us to do the complete opposite. Let’s talk about why more and more people are going for underconsumption core. Is it really just a fad? Or are we already seeing the rise of another cultural shift? If you liked this topic check out my other videos talking about haul culture and how focusing on aesthetics affect us financially!


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Resources mentioned:
Frugality and ‘underconsumption’ are the latest Gen Z trends on TikTok: https://fortune.com/europe/2024/08/13...
The latest shopping trend? Not shopping: https://edition.cnn.com/2024/09/07/ec...
Let’s talk aesthetic restocking videos.    • Let’s talk aesthetic restocking videos.  
Let’s talk 'Haul Culture'.    • Let’s talk 'Haul Culture'.  
We're Getting Disillusioned By Overconsumption on TikTok: https://www.teenvogue.com/story/were...
How To Achieve The Clean Girl Aesthetic: https://www.beautybay.com/edited/clea...
Underconsumption core: the next best trend? https://theboar.org/2024/09/undercons...
Extended Self: https://www.sciencedirect.com/topics/....
Possessions and the Extended Self: https://academic.oup.com/jcr/article...
The Journey to Marriage Equality in the United States: https://www.hrc.org/ourwork/stories/...
The Terrifying World of Temu:    • The Terrifying World of Temu  
With Recession Threatening, The Lipstick Effect Kicks In And Lipstick Sales Rise: https://www.forbes.com/sites/pamdanzi...
Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession: https://www.sciencedirect.com/science...
Conscious Consumption:    • Conscious Consumption  



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Check out some of my other videos!
Let’s talk aesthetic restocking videos.    • Let’s talk aesthetic restocking videos.  
Let’s talk 'Haul Culture'.    • Let’s talk 'Haul Culture'.  
How TikTok is Fueling Overconsumption    • How TikTok is Fueling Overconsumption  



Time Stamps:

00:00 Something new on the horizon
1:06 Bilt Rewards
2:21 Chapter 1: What is Underconsumption Core?
6:38 Chapter 2: Changing Attitudes?
12:16 Chapter 3: A Dark Side to Underconsumption?



Keywords for some sweet, sweet metadata:
Personal finance, money management, deinfluence, deinfluencing, budgeting, budget, credit card, debt, culture, hauls, video essay, video analysis, social media, tiktok, instagram, Pinterest, materialism, overconsumption, consumerism, climate change, shopping, spending money, viral, influencers, cara nicole, money mistakes, investing, investments, retirement, savings