Discover the power of leveraging global talent in this episode as Jon Matzner joins A.J. to discuss how expanding beyond local boundaries can give your business a significant edge.

Drawing from his experiences living abroad and transitioning from government to entrepreneurship, Jon shares valuable insights into modernizing traditional industries through AI and tapping into a diverse pool of talent worldwide. Tune in to learn how to create leverage in your businesses and unlock new growth opportunities.

EPISODE HIGHLIGHTS
Continuous Reinvention: Embrace selfimprovement to bring fresh perspectives to your business. Learning new skills and approaches fuels innovation, leading to enhanced products, services, and operational efficiency. (09:42)
Focus on HighReturn Opportunities: Opt for highleverage activities such as creating scalable systems and automating processes to maximize returns over time. This strategic approach frees up time for other ventures or personal priorities while ensuring smooth business operations. (10:53)
Start with Problems: Start by identifying customer pain points rather than chasing groundbreaking ideas. Understanding your audience's needs through research allows you to create purposeful products and services, ensuring relevance and market fit. (16:36)
Build a Global Team: Build a diverse team to foster creativity and innovation. Different perspectives and approaches from team members of varied backgrounds contribute to agile problemsolving and provide a competitive edge in local markets. (20:14)
Leverage Media Presence: Enhance brand visibility and credibility through active engagement on social media, informative blogs, newsletters, and other content platforms. A strong media presence establishes industry authority and sustains business growth opportunities. (32:12)

ABOUT JON MATZNER
Jon Matzner is an accomplished business leader and former national security professional who divides his time between Dubai, UAE, and San Diego, California. With a rich background in government service—specifically in counterterrorism and nonproliferation strategies—Jon brings a global perspective to his business pursuits. Since transitioning from the public sector, he has launched, acquired, and sold several businesses, demonstrating his passion for entrepreneurship through acquisition.
Jon focuses on improving businesses by hiring top talent from abroad. He aims to modernize traditional industries using AI and help from workers from around the world. He also Jon shares his insights and experiences through his free newsletter, 'Lazy Leverage,' and his X profile.
LinkedIn:   / jonathanmatznerb4013310  
X:   / matznerjon  

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