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Welcome back to another episode of ‘Conquer the Mind', Episode 37! We are thrilled to have Jolita Sakmanaite Brilliant return as a guest for our first inperson recording. Jolita is an inspiring entrepreneur who moved from Lithuania to the United States and has built an impressive career. As the founder and owner of Brilliant Massage & Skin, she operates two successful locations and is now taking steps to franchise her business. Additionally, Jolita has been a real estate investor and manager at Brilliant Properties since 2019.
00:00 Introduction and Welcome Back
00:39 Starting a New Business and Benefits of Emerging Franchises
01:02 Jolita’s Experiences at Various Franchise Expos
01:50 Insights from the International Franchise Expo (IFE)
02:59 Turnout and Trends at Franchise Conventions
05:34 Highlights of New and Emerging Brands
06:00 Small Business Owner vs. Entrepreneur
08:29 Importance of Franchise Infrastructure and Support
10:06 Pursuing a Certified Franchise Executive (CFE) Designation
10:59 Dynamics of Established vs. Emerging Brands
13:10 Jolita’s Introduction to Franchising
14:09 Deciding Between Franchising, Licensing, and Private Equity
16:23 Importance of Discipline and Resilience in Business
17:29 Overcoming Challenges and Economic Uncertainty
20:32 Differences Between Private Equity and Franchising
24:30 Creating Generational Wealth Through Franchising
26:09 Small Business Owner vs. Entrepreneur: Key Differences
31:58 Impact of Franchising on Personal and Community Life
36:30 Developing Discipline and Success Mindset
43:42 Role of a Franchise Broker
49:04 Importance of Franchise Disclosure Documents (FDD)
52:13 Understanding Territory and Location in Franchising
54:11 Conclusion and Final Thoughts
Attending Franchise Conventions as an Emerging Franchisor:
The conversation begins with one individual sharing their experience attending the International Franchise Expo (IFE) as an emerging franchisor. They discuss the turnout at these events, the feedback from exhibitors, and the opportunity to learn about other emerging and established franchises. Jolita highlights the importance of attending such conventions to educate themselves about the franchising business and explore options like working with brokers for lead generation.
Franchising vs. Other Business Models:
The discussion shifts to the decisionmaking process behind choosing franchising over other business models like licensing and private equity. Jolita expresses concerns about losing control with private equity investors and the potential benefits of franchising in terms of scalability. They also touch upon the importance of building a strong foundation and support system for franchisees.
Developing Discipline as an Entrepreneur:
The conversation explores the concept of discipline and its role in entrepreneurial success. The individuals discuss the famous "marshmallow test" and whether discipline is innate or can be developed. They also delve into the differences between small business owners and entrepreneurs, drawing many parallels as they are both driven by a desire for personal growth, impact, and serving more people beyond just financial gain.
The Role of Franchise Brokers:
JD, who is a licensed franchise broker, explains his role in the franchising process. They discuss the due diligence process involved in evaluating franchises, representing a portfolio of brands, and guiding potential franchisees through the decisionmaking process. JD emphasizes the importance of managing expectations, understanding the daytoday operations of a franchise, and speaking with existing franchisees to make an informed decision.
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