In this video, you will see an example of a live case interview on competitive response strategy, as demonstrated by experienced consultants who have previously worked for BCG.

The case study features DAD’s Gym as the client, and focuses on assessing the impact of a new competitor’s entry on its current business, and correspondingly identifying potential responses.

The format of this case interview is quite similar to leading management consulting companies, such as McKinsey, BCG, Bain, Kearney, Strategy&, and Oliver Wyman.

Chapters are provided in this video for easier search:

[00:00] Introduction
[00:05] Case Prompt
[01:43] Clarifying Questions
[03:29] Framework
[07:45] Client Business Model
[08:16] Customers
[12:35] Client vs. Competitor Value Proposition
[15:43] Potential Responses
[21:39] Risks
[22:50] Conclusion
[24:29] Final Feedback

We also added numerous sections of live feedback throughout the video so that you can understand how the interviewers are evaluating candidates’ performance.

As a reference, this is the Case Interview Framework:

1. Strategic Fit
Client (DAD's Gym)
a. Revenue streams
Customers
a. Segments
b. Purchasing criteria, i.e., why they choose DAD’s Gym
Competition (WellFit)
a. Revenue streams
b. Customer segments targeted
c. Value proposition(s) vs. client’s

2. Financial Assessment
Financial impact of competitor’s actions
a. Decrease in number of customers (per segment)
Nonfinancial impact of competitor’s actions
a. Brand damage
b. Loss of talent
e.g., employees are recruited by a competitor

3. Potential Response Evaluation
Determination of potential responses
a. Initiatives to close gaps with WellFit to be determined

4. Risks
Time to implement potential responses

You can download the written version of the case here for free:
https://bit.ly/3E4Xlja

Please leave a comment if you have any questions. Our Prepmatter team will be more than happy to answer them!

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