Join Mr TravelON live at the grand opening of Lidl's newest supermarket in Playa Blanca, Lanzarote. This marks the fifth Lidl store on the island and the first in the Playa Blanca area, bringing a new shopping experience to local residents and tourists alike.

Event Highlights:

Community Excitement: Mr TravelON speaks with enthusiastic locals and visitors, capturing their reactions to the new store and exploring the diverse range of products now available in Playa Blanca.

Store Tour: Get an exclusive look inside the modern supermarket, featuring fresh produce, baked goods, and Lidl's renowned selection of quality items at affordable prices.

Lidl's Expansion in Spain and the Canary Islands:

History in Spain: Lidl, a German international discount retailer, entered the Spanish market in 1994 with its first store in Lleida, Catalonia. Since then, it has expanded significantly, operating over 680 stores and employing more than 18,500 people across the country as of 2024.

Presence in the Canary Islands: Lidl opened its first store in the Canary Islands in 2010. By 2022, the company announced plans to invest €100 million over three years to open 11 new stores and modernize five existing ones in the region, aiming to become the leading supermarket choice for island residents.

Economic Impact:

Lidl's commitment to the Canary Islands includes collaboration with over 100 local suppliers, investing approximately €50 million annually in Canarian products. This strategy not only enriches Lidl's offerings but also supports the local economy and promotes regional produce.

Join the Celebration:

Experience the vibrant atmosphere of the opening day, meet the people of Playa Blanca, and discover what Lidl's arrival means for the community. Whether you're a local resident or a visitor, this new supermarket offers a convenient shopping destination with a wide variety of products to suit all tastes and preferences.

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