Welcome back! After creating logos for a bit over 6 years, I have learned a lot about what research you need to do to create effective marks that your clients will love.
In this video, I share how I do logo research both visual and learning more about the psychology of the customers. I share a ton of tips and tools that you can try out right away.
Try Kayla for free:
https://getkayla.com/
Here are the resources I mention in the video:
Market reports from Business gateway:
https://www.bgateway.com/yoursector
Statista:
https://www.statista.com/
Counterprint (design books):
https://www.counterprint.co.uk/
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/ getkaylaapp
#logodesign #designprocess