Sheena Iyengar highlights her 4 methods for making choosing easier for consumers, which leads to increased sales and a better overall experience.

Check out the full 16 minute talk here:
   • Sheena Iyengar: How to make choosing ...  

Original Description:
"We all want customized experiences and products but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing."