Ami Vora is the Chief Product Officer of Faire, which connects independent retailers and brands around the world. Before Faire, Ami spent over 15 years at Meta, including as VP of Product and Design for WhatsApp (2B+ users), VP of Product for Facebook’s ads system (now $130B of annual revenue), and director at Instagram. She began her career working on developer tools at Microsoft. In our conversation, we discuss:
• Why execution eats strategy for breakfast
• Using metaphor to rally teams around one shared goal
• How to build crossfunctional relationships
• “Dinosaur brain,” “Toddler soccer,” and the “hill climbing” metaphors
• A tactic for handling disagreement
• Tips for working well with productminded founders as a product leader
• The story of Ami’s incredible 15year journey from temp to VP at Meta
• Much more

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Find the transcript and references at: https://www.lennysnewsletter.com/p/au...

Where to find Ami Vora:
• LinkedIn:   / amvora  
• Substack: https://amivora.substack.com/

Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X:   / lennysan  
• LinkedIn:   / lennyrachitsky  

In this episode, we cover:
(00:00) Ami’s background
(02:00) The myth of perfection in success
(07:55) Emotionally connecting with the job
(09:55) Embracing curiosity in moments of challenge
(13:16) Thinking in feedback loops
(17:17) The “dinosaur brain” metaphor in product reviews
(20:20) Strategies for conducting effective product reviews
(26:33) Using metaphors and imagery to communicate your vision
(29:35) The power of having a shared narrative
(31:55) WhatsApp: an example of metaphor in action
(34:44) Emulating people that inspire you
(36:19) WhatsApp video calling
(37:35) Why execution is greater than strategy
(41:36) Time allotment for strategy vs. execution
(45:10) How to become a better strategic thinker
(47:59) The intricacies of implementing feedback
(51:53) Being a female leader in tech
(55:13) Advice for young women in tech
(56:07) Setting goals and aligning incentives
(01:01:40) Acknowledging hard truths
(01:05:46) Lessons from transitioning to Faire
(01:08:40) The importance of a good CPO/CEO relationship
(01:11:17) Vetting heads of product and maintaining customer focus
(01:12:40) How Ami went from intern to leading major products at Meta
(01:14:53) The one thing you should do to be successful in product
(01:17:25) Lightning round

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Lenny may be an investor in the companies discussed.