This lecture covers consumer behavior, Maslow’s Hierarchy of Needs, buyer's decision process model, and the adoption process in marketing.

This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an online class that expect you to just read a textbook, this will help. Check out the entire course of lectures.

Please ignore Lecture Codes those are only for my current students to provide they did listen to the lecture. And yes, there are ads, you know what little money we make, but I spread them far apart.