LOUIS VUITTON is the world's leading luxury brand; one of the oldest and certainly one of the most profitable.
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From Japan to Las Vegas, the LV logo is appearing in everlarger, gigantic stores! One man, only one, is responsible for the creation: MARC JACOBS.
The contrast is striking between the very official structure of the giant Vuitton and the very relaxed temperament of Marc Jacobs. Entering in 1998, with very little media coverage, he invented Vuitton readytowear and revolutionized the world of luxury with his limited series bags entrusted to contemporary artists.
Marc Jacobs is at the center of this globalized system. However, Marc Jacobs does not draw, does not sew: his armada of muses, his system of inspiration, his cosmopolitan and uninhibited way of working, are totally the opposite of the old Parisian tradition.
Marc Jacobs & Louis Vuitton
Director: Loïc Prigent
Authors: Loïc Prigent, Dominique Miceli
Producers: ARTE FRANCE, ANDA MEDIA, EMASON Production