Considered America’s leading cultural translator since the success of his bestselling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, Dr. Marcus Collins is the recognized authority on leveraging the power of culture to influence behavior, inspire collective change, get people to share your vision, and most importantly, move them to take action. Dr. Collins is a professor of marketing at the Ross School of Business, University of Michigan, former head of strategy at Wieden + Kennedy, New York, and a regular contributor to Forbes. An inductee in the American Advertising Federation’s Hall of Achievement, he is the architect behind some of the most notable campaigns of the last decade for brands including Nike, Apple, Budweiser, and Beyoncé.

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