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On this Mark Agnesi interview, the director of brand experience for Gibson guitars shares his journey from a small town in Ohio to working in the music industry. He discusses his early music career, including starting a band and releasing an album at a young age. Mark also talks about his transition to marketing and the creation of the popular YouTube series, Guitar of the Day. He then explains his decision to leave Norms Rare Guitars and join Gibson, where he helped launch Gibson TV and produce highquality content for the brand.
Mark discusses the creation of Gibson TV, Gibson Films, and Gibson Certified Vintage. He also talks about his role in designing and opening the Gibson Experience Centers and the importance of attention to detail in retail spaces. Mark discussed overcoming “Play Authentic” and emphasizes the importance of patience in building an audience and the value of hard work… the most important lesson life has taught him, the biggest change in his personality over the last 10 years… his upcoming line of Mark Agnesi guitars, and his guitar collection.
Mark emphasizes the importance of being nice and kind to others and shares his passion for cooking, sports, and buying guitars. He also talks about the challenges of maintaining an oncamera persona and separating it from his real personality. Mark's love for music and guitars shines through as he discusses his role at Gibson and his personal guitar collection.

Chapters
00:00 Introduction and Background
05:24 Early Music Journey
15:28 Moving to LA and Music Career
19:05 Transition to Marketing
24:14 Marketing and Guitar of the Day
36:37 Leaving Norms and Joining Gibson
37:09 Approach to Gibson TV
37:59 Expanding Media Vertical
39:39 Building Gibson Experience Centers
42:42 Designing Retail Spaces
46:44 Surprising Discoveries in Designing
48:21 Attention to Detail
54:52 Gibson Certified Vintage
57:50 Dealing with Dark Periods
58:03 Patience in Building an Audience
01:00:41 The Importance of Work Ethic
01:05:23 Imagination and Dreaming Big
01:10:14 Desert Island Discs
01:12:37 Surrounding Oneself with Great People
01:14:26 Meeting Heroes and PinchMe Moments
01:16:32 Hobbies and Interests
01:17:36 Most Important Lesson in Life
01:19:02 Biggest Change in Personality
01:22:49 Gibson Garage in London
01:24:25 Mark Agnesi Guitars
01:29:15 Mark's Guitar Collection
01:32:24 Final Words of WisdomSummary