Here’s a consulting case interview featuring an exBCG Consultant & exBain Manager focusing on a market entry case. In this case, the candidate advises Michelle Jones, an aspiring entrepreneur with $300,000 to invest in her smalltown business venture, whether she should open an ice cream parlor or a bookstore.

Watch Abigail Doekson (exBCG Consultant, Yale MBA) run Ashwin Shetty (exBain Manager & exDeloitte Director) through this market entry consulting case interview.

Video Sections:
00:00 About the case
00:47 Introductions
01:33 Case question
02:09 Clarifying questions
06:47 Structure
14:02 Profitability estimation
29:20 Data analysis
32:52 Nonfinancial considerations
38:40 Synthesis
40:59 Conclusion

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Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/pdfs/Main...

➡ Book a 1on1 coaching session with Abigail here: https://www.rocketblocks.me/contribut...

➡ Book a 1on1 coaching session with Ashwin here: https://www.rocketblocks.me/contribut...

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