Market growth measures the percentage change in the size of a market between one period and another. This video explains the calculations.

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VIDEO CHAPTERS
0:00 Introduction
0:11 Marketing Maths!
0:41 What is Market Growth?
1:19 Market Growth Example: Smartphones
2:30 Market Growth Example: Global PC Sales
3:30 Calculating the Market Growth Percentage
4:08 Example Using Global Smartphone sales data
4:52 Example Using Global PC Data
5:27 Examples of Calculating Market Growth: How Market Growth Changes
6:42 Calculating Market Growth Using Index Numbers
6:57 Example Using Index Numbers
7:34 Index Number Solution