In this episode you are going to learn how to evaluate if we are overleveraging on a particular channel, understand the saturation when our campaign has lost its initial effectiveness and provide the probability of our marketing campaign conversions.

Agenda
1:01 Management Request
1:10 Dataset Exploration
2:50 Pivot Table of Traffic and Conversions
8:46 Campaign Saturation Analysis
15:45 Visualization of Saturation
18:01 Visualization of Slope
23:01 Distribution of Conversions
26:04 Probability
28:16 ECDF Plot for Probability
32:13 Data Story

Get the dataset here:
https://absentdata.com/dataanalysis/...

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#digitalmarketing
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