HHL professor Prof. Dr. Manfred Kirchgeorg talks about the basic understanding of Marketing and the key issues of Marketing Management.
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About HHL HHL Leipzig Graduate School of Management’s history and tradition is a story of pioneering success that goes back to the 19th century. Leipzig’s entrepreneurs realized the need of educating business people to prepare them for the upcoming changes and challenges in a world becoming more globalized with its international trade. The foundation of Handelshochschule Leipzig in 1898 marks the birthplace of management education and is the first business administration faculty in Germanspeaking countries. Since those early days, the “honorable merchant” is recognized in the school’s emblem.

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