Understand Marketing Myopia by Theodore Levitt as part of your marketing strategy. Don’t fall into the trap of Marketing Myopia but focus on your customers needs and wants first. Published in 1960 as a marketing paper in the Harvard Business Review, the theory of Marketing Myopia still holds true today. Find out how this approach can help you connect with current and potential customers.

Are you thinking of creating a marketing strategy for your company or organization? I would love to hear about that! Are you suffering from Marketing Myopia? Please share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!

Want to add your language to this video's subtitles? Please follow YouTube's link to find out more: https://bit.ly/3exmHqP ✈✅

Catch me on TikTok:   / steven_hobe  

Oh...and...Subscribe to catch all the latest videos each week!