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Marketing storytelling can boost your conversions, enhance your brand value, and improve engagement. In this video, we’ll explore how you can create compelling brand narratives using two popular storytelling techniques…

What You'll Learn:

How to unlock the power of storytelling in your marketing campaigns
Three ways to use storytelling in marketing
Two storytelling frameworks to guide your writing
Mistakes to avoid when you’re putting it all together


Resources:
• The Ultimate Guide to Storytelling: https://clickhubspot.com/cz7
• The Best Story Framework for More Engaging Storytelling [Example]: https://clickhubspot.com/k5p

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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easytouse tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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0:00 Introduction
0:35 Strategic Storytelling
1:07 Three ways to build great stories that drive conversion
1:11 Brand Story
2:04 Keep it simple
2:20 Customer Success Stories
2:50 The Challenge
3:02 The Process
3:50 Product Stories
6:01 The Hero's Journey
8:06 The Benjamin Franklin Method
10:20 Historical context
10:29 Vivid imagery
12:09 Don't use jargon or business speak
12:30 Use language that's easily understood
12:55 Don't be vague Details are persuasive