This video discusses the role of consumer behavior in marketing strategy.

This video is helpful for anyone attempting to understand the basics of consumer behavior, consumer decision making, and why understanding consumer behavior is important from a business standpoint. This video also touches on some elements of consumer psychology in marketing. Specifically, those who would benefit from this video include marketing undergraduate students, undergraduate business students, marketing graduate students, MBA students, high school students studying business, hospitality management students, or someone looking to start their own business.

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consumer behavior marketing
consumer behaviour and marketing strategy