In this video I talk about MDM or Master Data Management both for operational systems as well as analytical solutions. MDM is used to produce "Golden Records", "Single Source of Truth", or just plain old reliable data in a systematic way. For operational systems I touch upon the topic of Enterprise Service Bus (ESB) for keeping different systems up to date. For analytics I discuss how records can be merged and matched to produce a single reliable record.

0:00 Introduction
0:55 MDM and ESB for operational systems
8:00 Analytics data mastering
18:17 Wrapup


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