Welcome to our latest podcast episode, "Mastering Owner Lead Generation in Property Management," where we explore the dynamic and often challenging landscape of owner lead generation in the property management industry. Jennifer Merritt, COO of RentScale, joins us to unravel the intricacies of 'allbound lead generation' and shares her expertise in transforming the way property managers approach lead generation.

Whether you're a seasoned business development manager or just starting in residential property management, this episode is packed with valuable insights to help you refine your approach to generating property management leads and building profitable, longterm client relationships.

Key Highlights:

AllBound Lead Generation: Delve into this comprehensive strategy that includes inbound, outbound, and the innovative 'next bound' lead strategies.

Debunking the 'More Leads' Myth: Learn why a high number of leads isn’t the only key to business growth and discover the crucial role of your closing ratio.

The Buyer's Journey: Understand the importance of recognizing and respecting each potential client's unique decisionmaking journey.

Strategies for Newcomers: Get actionable advice for new property managers, focusing on costeffective lead generation and sustainable growth.

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