Here's a consulting mock case interview featuring a McKinsey Associate focusing on the electric truck market.

How would you evaluate whether a diesel truck manufacturing company should produce and sell etrucks? Watch Clare de Weerdt, exMcKinsey Associate, run Daniela Boechat through a consulting mock case interview focused on entering a new market.

Video Sections:
00:00 Intro
00:22 Question prompt
01:55 Framework
04:43 Customer preference analysis
08:28 How much to charge for etrucks
16:01 Other considerations
18:30 Conclusion

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