From our spring 2023 edition of Klarna Spotlight.

Introducing...Discovery Feed.

Meet the Klarnauts behind the AIpowered app feed.

AI technology plays a major role in the new discovery feed. Chu Zhu, Head of Discovery Shopping at Klarna, lets us in on what this means, and how Klarna now serves shoppers content they actually want to see.

About Spotlight
Spotlight is Klarna’s biannual product showcase. Learn more here http://www.klarna.com/spotlight

About Discovery Feed
A new AIpowered shopping feed.The Klarna app’s new discovery shopping feed, powered by Klarna’s inhouse developed AI product recommendation engine, enables consumers to scroll through highly personalized product recommendations, helping them find and shop the items most relevant to them. No two feeds are the same, with real time updates and deals that become increasingly tailored as it learns more about the user’s preferences. This feature is currently live in the US, UK, and Sweden with other countries to follow.

About Klarna
We make shopping smoooth. With Klarna you can buy now and pay later, so you can get what you love today.
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