In this video, you will be learning one of the most important theories in marketing and corporate strategies Michael Porter's Five Forces Theory. American Economist and Strategist Michael Porter proposed this theory in 1979 and this is of huge popularity today.

The five forces are
Degree of Rivalry, Threats of New Entrants, Threats of Substitutes, Bargaining Power of Buyers and Bargaining Power of Suppliers.

In the next video, we will apply the Five Forces learnt to analyse the PPE(Personal Protective Equipment) industry that is relevant today during the COVID19 Pandemic.

If you have any questions, please comment down below.

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