In this video, you'll learn about Michael Porter's Generic Strategies: Cost Leadership, Differentiation, and Focus.

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It’s an ageold question: how does a business create a competitive advantage, and how can it sustain that advantage over time?

This was the question Harvard Business Professor Michael Porter set out to answer when he wrote, “Competitive Strategy”, a book that’s still considered essential reading by strategy experts.

He argues there are three main strategies a business can use to win against its competition: Cost Leadership, Differentiation, and Focus.

Together, these three are known as Porter’s “Generic Strategies”.

In this video, we'll discuss each one in more detail.

#competitiveintelligence #competitiveadvantage #michaelporter #genericstrategies

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Timestamps

Intro 00:00
Cost leadership 00:38
Differentiation 1:32
Focus strategies 2:48
Summing up 3:52