Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions, 2014.

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