In this video, you’ll learn the basics of mission and vision statements, with realworld examples from top brands, and tips for writing your own today.
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Mission and vision statements are signposts.

Effective mission and vision statements will unify the focus of an organization – for the organization and their target audience.

Okay, but what if you’re only just starting a business?

Well, whether you’re a massive corporation or a solopreneur, you can use mission and vision statements to gain clarity and ensure that you consistently make decisions in line with your ultimate goals. These statements also help you develop a stronger brand that differentiates you from the competition.

Stay tuned for the whole video, so you can learn how to write a mission statement.

Here is what we’ll cover in this video:
00:00 Introduction: Importance of Mission and Vision Statements
01:16 Defining a Mission and Vision Statement
02:02 The Role of Mission and Vision Statements in Business
03:41 Characteristics of a Good Mission Statement
06:46 Characteristics of a Good Vision Statement
09:30 Examples of Effective Mission and Vision Statements from Successful Companies
13:20 Summary of the Importance of Mission and Vision Statements
13:38 How Shopify Can Help Achieve Business Goals
14:03 Invitation to Start a Free Trial with Shopify
14:24 Conclusion and Encouragement

RESOURCES
► Business Plan Template https://bit.ly/3jkx8lx
► How to Build A Brand Worksheet https://bit.ly/3peLBU1
► Shopify Business Encyclopedia: https://bit.ly/3phdYRm
► Find Your Purpose: 9 Best Vision and Mission Statement Examples (+ How to Write One) https://bit.ly/2Z2Z2vF
► 17 Seriously Inspiring Mission and Vision Statement Examples https://bit.ly/3aSHyUV

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