In this video, we look at Aristotle's powerful rhetorical strategies called the modes of persuasion that will help you strengthen your writing. These four persuasive techniques (ethos, pathos, logos, and kairos) are essential for making any argument compelling.

**TIMESTAMPS**:
0:00​ Intro
0:49 What are the Modes of Persuasion?
1:53 Ethos
5:14 Pathos
8:54 Logos
10:39 Kairos
12:48 Final Thoughts

**RESOURCES MENTIONED IN THIS VIDEO**:
 Article version of video: https://nicolebianchi.com/modesofpe...
Aristotle's Rhetoric: http://classics.mit.edu/Aristotle/rhe...
Building a Story Brand by Donald Miller: https://amzn.to/2YHPFem (affiliate link)
Forbes article on power of stories: https://www.forbes.com/sites/kateharr...
How to Write Conversationally: https://nicolebianchi.com/conversatio...

Hi, I'm Nicole Bianchi!  I’m a writer of short stories and memoir essays as well as a writing teacher and professional copywriter. Here on my YouTube channel, I make videos that will help you take your storytelling, copywriting, and marketing skills to the next level so you can communicate your message effectively and inspire more people with your words.

As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my writing "Soli Deo gloria". Psalm 45:1.

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Nicole Bianchi is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sitesIn this video, we look at Aristotle's powerful rhetorical strategies called the modes of persuasion. These four persuasive techniques (ethos, pathos, logos, and kairos) are essential for making any argument compelling.

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