This episode we’re looking at Motivation in Consumer Behavior. Motivation refers to the processes that cause people to behave the way that they do. Behind this Motivation is the goal to satisfy a Need. As marketers, it is important to understand both Needs and Wants.

As humans, what are our basic Needs?
As consumers, what do we Want?
As marketers, how can we appeal to these factors?
What about ethics & Green Marketing?

How did you do with this video’s challenge? I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!

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