Dive deep into the world of ecommerce with everything you need to know about multichannel and omnichannel commerce. Discover their key differences, reallife examples, and how to choose the right approach for your brand. Plus, get a sneak peek into the perfect ecommerce tech stack and the right software solutions for your omnichannel and multichannel strategy! Don't miss out on these gamechanging insights.

Resources:
Get a downloadable version of this https://www.plytix.com/multichannelv...

Get the full guide to ecommerce tech stack! https://www.plytix.com/resources/guid...

Learn about product information management https://www.plytix.com/whatispim?ut...


Timestamps:
00:00 Introduction | Multichannel vs. omnichannel commerce
00:43 Examples of Marketing and Sales channels in ecommerce
01:21 What is multichannel commerce?
02:48 What is omnichannel commerce?
05:05 Differences between omnichannel and multichannel commerce
06:49 Case studies of multichannel and omnichannel marketing
08:48 Omnichannel or multichannel: which strategy is best?

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