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I’m Gee Bryant, the Founder of the Global online fitness company 'X28' x28fitness.com & x28nutrition.com. I’m also the Founder of The Loft Athletic Club, one of the country's most recognized independent fitness facilities. To date, I'm a health & fitness expert, author, artist, CEO, & motivational speaker who has physically, mentally, and spiritually transformed hundreds of thousands of lives in my career. I acquired my study through the National Academy of Sports Medicine, as well as being a nationally accredited health & fitness coach through the National Exercise and Sports Trainers Association. I'm also a certified Integrative NeuroLinguistic Practitioner. My current studies include Holistic Nutrition via the American Fitness Professionals & Associates.

What separates me from others in this space is that I actually live what I talk about. I'm a firm believer in putting myself in the fire first before presenting anything as truth. A lot of people can tell you what to do, but only a few can truly show you from experience.

Times weren't always peaches & cream for me. About 6 years ago, I packed my car and my clothes and decided to embark on an 800mile quest from Philadelphia, PA to begin a new life in Atlanta, GA. When I arrived, I quickly learned the harsh reality and demands of adulthood, and I found myself sleeping in my car. It was crunch time, and I was under intense pressure to make ends meet. With hard work, dedication, and an unwavering desire to succeed, I was able to use my Godgiven athletic ability to offer personal fitness training. However, as good of an idea as it seemed, the money wasn’t rolling in as quickly as I expected.

Once again, I found myself faced with the daunting task of building my reputation and business from the ground up, and I held free fitness boot camp classes all over the city before I made any real money. I was able to gain the trust and support of complete strangers to test my techniques, and their results were outstanding. My clients took to social media with their lifechanging testimonies, along with before and after pictures showing off their new bodies, and creating a buzz for me as a young entrepreneur. But I wanted more, so I looked to help more people.

That desire led me to open my first gym in Atlanta, GA 'Phlexx Fitness' years ago, and from there with a lot of hard work, discipline, and consistency I was able to build my empire so to speak. I wanted to keep my core values at the heart of my business – respect, loyalty, commitment, responsibility, and excellence – so I always strived to create a supportive and engaging atmosphere for anyone that has come in contact with me or any of my brands. Today, I offer motivational content relevant to all walks of life. I understand how society has failed people in the sense that antiquated processes just don’t fit the climate anymore.