Coauthor of Getting (More of) What You Want, award winning researcher and management professor Margaret Neale admits she doesn’t always take her own advice. In an honest talk about her personal experience, and based on her philosophy that “you can’t force someone to say yes,” Neale explains why her horse, Sal, may be the best reminder that successful negotiation is not a battle.

Margaret Neale is the Adams Distinguished Professor of Management at the Graduate School of Business at Stanford. She was honored with the Robert T. Davis Award for Lifetime Achievement and has served as the GSB’s academic associate dean. She is the author of over 70 articles, one research series, and four books. Her most recent book coauthored with Thomas Lys, Getting (More of) What You Want, was published by Basic Books last year.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx