Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.

But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?

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