When you buy a new pair of leather shoes, it is VERY important to make sure you are taking the right steps BEFORE you wear them! Following these 4 steps will not only make your new shoes look even better, but they will also prolong the life of the shoes.

Step 1 Condition the shoes
Step 2 Apply shoe cream (Optional)
Step 3 Apply 12 light coats of a good shoe wax
Step 4 Use cedar shoe trees

Check out the Beckett Simonon collection of shoes here: https://www.beckettsimonon.com/

PRODUCTS FEATURED IN VIDEO:
Saphir Renovateur https://potterandsons.com/collections...
Saphir Universal Cream https://potterandsons.com/collections...
Saphir Shoe Creams https://potterandsons.com/collections...
Saphir Shoe Wax https://potterandsons.com/collections...

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Video edited by: Ashley Saldanha