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Strava has just announced a slate of updates at their annual Camp Strava event, where they show off a bunch of newness. This years event is the first time new CEO, Michael Martin, is at the helm, after starting back January and he appears very keen to say ‘there’s a new sheriff in town’. And I’ll give them credit, their little 82 second teaser video is hilariously well done it’s simply their CEO sitting there, reading mean social media comments…and agreeing to them!

In total, there’s a slate of things coming, some more concrete and some a bit more fuzzy. Here’s the quickhit list, and then I’ll dive into the nuances a bit more down below:

Adding new family plan for up to four family or friends in a group (except, the pricing is TBD)
Adding mobile app ‘Dark Mode’
Adding night heat maps to show which routes are better/safer for night workouts
Adding new quick edit feature to edit workout details
Adding new "Athlete Intelligence" feedback, akin to basic coaching feedback on activities
Adding "AIEnabled Leaderboard Integrity” to sniff out improbable uploads

All of these things are coming from what Strava says is a revamped development process within the company, with them specifically saying its using an "updated design system, an initiative that is integral in driving a heightened pace of product innovation at the company."

#Strava #StravaTips