: Edward Green, head of commercial technology at Mclaren Racing, shares how Google Cloud is helping the McLaren F1 Team leverage AI innovation to gain a competitive edge. With Google Cloud, McLaren Racing is delivering turbocharged insights that drive peak performance on race days — including a recordbreaking 1.8s pit stop last in 2023.

: With up to 500 million data points produced during an average race weekend, McLaren Racing wanted to empower its IT team with maximum power to gain insights from all of its data as quickly and efficiently as possible.

: Using Google Cloud AI, McLaren Racing can access advanced AI technology to accelerate data insights, support millions of race simulations and predictions to inform strategy calls, and even improve pit crew performance. Plus, BigQuery and Looker make it easy to visualize and share insights with everyone across the entire organization — from the office to the pit lane to the track.

: Now, McLaren Racing can tap into advanced AI technologies to make the most of its F1 data, driving race day performance to new heights. Using image recognition to analyze body posture and tire position in video footage, the team gained valuable feedback that helped the pit crew move faster and more accurately, setting a new world record with a rapid 1.8 second pit stop in the 2023 season.

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→ “The team at Google Cloud can show us how to deal with that massive amount of data and really get the most from it, like simulations for race strategy, understanding competitive insights, and working on projects that ultimately equal faster lap times.” Edward Green, Head of Commercial technology at McLaren Racing

→ “We've got a very small IT function. So things like BigQuery and Looker are great platforms for us to service out to the rest of the race team insights that they need.” Edward Green, Head of Commercial technology at McLaren Racing

→ With Google Cloud, McLaren Racing is building new ways to find the competitive edge, allowing the team to spin up new innovative data and AI projects in record time. With Google Cloud’s intuitive builtin features and extensive marketplace capabilities, McLaren Racing can easily get projects up and running in a matter of days — not weeks.

: Vertex AI, Gemini, BigQuery, BigTable, Google Kubernetes Engine

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AI at the track: How McLaren Racing leverages terabytes of data each race for a winning edge → https://goo.gle/4bJzLG1

Google Cloud AI x McLaren Racing – The Competitive Edge → https://goo.gle/4bLy7Ur

McLaren and Google Cloud → https://goo.gle/3W0YL5P

McLaren Next ’24 interview with Ray Wang of Constellation Research → https://goo.gle/3S7GLFK