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New Way Now: Zebra Technologies drives retail transformation with Google Cloud

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: Drew Ehlers, head of global partners and global futurist for Zebra Technologies, shares how Google Cloud is helping the innovative mobile computing leader deliver ondevice AI capabilities to drive better work and customer experiences. With Google Cloud, Zebra is powering advanced analytics and AIdriven insights for its retail customers, enabling frontline workers to make inthemoment decisions to prevent low stock or inventory shrinkage — ultimately helping to boost the bottom line.

: On its mission to connect data, assets, and people, Zebra wanted to find a way to leverage realtime data and AI to transform mobilerich environments into opportunities to drive digitalfirst experiences for both its customers and the end customers they serve.

: Using Google Cloud, Zebra can now deliver AI insights in real time to its mobile devices, providing visibility into inventory management and shelf availability to ensure frontline workers can get up to speed more quickly. The company is also streaming data from selfcheckout stations to detect discrepancies and monitor shelf availability, helping to mitigate some of the hundredbilliondollar loss incurred by retailers each year due to theft and ensure that shelves stay stocked with bestsellers and other highvolume items.

: Zebra is helping its customers empower their frontline employees — from the back office to the store floor — with AIpowered insights and alerts that help them make better decisions and take timely action while delivering great customer experiences that drive more profit.

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→ Zebra Technologies has continued to deepen its collaboration with Google Cloud, investing in new generative AI capabilities that help reduce the cognitive load on frontline employees, including a mobile AI agent that can search for information and help answer questions about policies, procedures, and product information — right from the palm of their hands.

→ To combat the estimated $100 billion in annual losses due to theft and inventory shrinkage, Zebra has enhanced its selfcheckout system using Google Cloud's realtime data analytics. This improved system helps stores identify and prevent theft, ultimately boosting profitability.

→ “At Zebra Technologies, we help deliver higher customer service and experiences at retail stores and other venues. When I think about the work that we're doing with Google Cloud, I really think about the ability to transform our mobilerich environments and drive better customer experience.” — Drew Ehlers, Head of Global Partners and Global Futurist, Zebra Technologies

→ “What we've built with Google Cloud technology, it's really helped drive the transformation of the company from being a hardwarefocused company to now moving into more software and services and solutions by leveraging realtime data.” — Drew Ehlers, Head of Global Partners and Global Futurist, Zebra Technologies

: BigQuery, Cloud Storage, Compute Engine, Vertex AI, Cloud Composer, Analytics Hub, Dataplex, Cloud SQL, Firestore, Dataflow, Looker, Anthos, and GKE.

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Zebra Technologies to Unveil New Generative AI Capabilities at Google Cloud Next → https://goo.gle/4d6eMyk

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