Certainly old school platforms like Facebook and LinkedIn won’t be going away anytime soon…

But engagement on these platforms is dropping.

According to Forbes only 20 percent of the users on Facebook are posting. And that number will get worse in 2025.

Furthermore LinkedIn is the butt of so many jokes and satire videos on line these days it’s painful.

One of the things I’m considering is whether I want to be on these platforms at all.

However for small businesses, these platforms seem to be the go to for ‘branding’ and advertising.

Consultants and small business ‘gurus’ like to suggest owners advertise themselves on old school social media.

In fact I don’t think there are many S&P 500 companies advertising on these platforms, so why should small businesses be there?

Well.

Good question.

In addition with the user experience is either boring or a hellscape of bots, misinformation, spam and trolls…or boring, do you really want your business to be associated with such experiences?

I’ll share the results of my own one year experience ‘boosting posts’ on FB…

I wouldn’t even bother to advertise on LinkedIn. Sometimes it feels like the lights are own, but no one is home.

In short the debate is over…

These platforms are over…and have been for awhile.

Younger demographics are gravitating to messaging apps or user experiences that allow them to share within their selected groups rather than everyone.

Finally if you are a small business owner and susceptible to all these pie in the sky ‘marketing’ plans that are ‘free’, do you ever ask yourself how you actually grow the business?

If you’ve got super service and a great product or service down do you really want to potentially damage your reputation with platforms that attract cranks and people who are just there ‘because I have to for work’?

Where do your customers come from?

We’ll talk about these and other issues in this video…here’s a link to the audio podcast …

https://thebobdavispodcasts.com/isol...

(By the way I said it’s podcast 1142 in the video…its podcast 1141)
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