The Oldsmobile Starfire is an automobile nameplate used by Oldsmobile, produced in three noncontiguous generations beginning in 1954. The Starfire nameplate made its debut with the 1954–1956 NinetyEight series convertibles. For 1957 only, all NinetyEight series models were named "Starfire 98".

Oldsmobile during this time period was one of the most popular brands selling, and the company saw an opportunity to benefit from the Space Race of the 1960s. The "rocket" terminology was already a benefit with their Rocket V8.