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Since its introduction, Bing has been a meme. People have always seen Bing as Microsoft's crappy attempt to take on Google. And though Bing was a massive loss leader in the early days, over the years, it has evolved to be much more than just that. You see, Bing has been able to create a pretty strong niche user base thanks to their rewards strategy. This has only been assisted by people’s growingly negative opinion of Google and growingly neutral opinion about Microsoft. This is no coincidence either. Microsoft has become a lot more passive over the years and has started to embrace its competition instead trying to compete against everything. This has allowed them to make a chromiumpowered Edge that’s better than Chrome. And it appears that Microsoft is carrying over this same approach to Bing as well. Instead of trying to force Cortana down people’s throats, Microsoft has opted to incorporate ChatGPT into Bing which seems to have generated a pretty positive response from the public. This video explains the underdog story of Bing and why Bing is not a failure

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Timestamps:
0:00 The Sentiment Surrounding Bing
2:40 Attracting Users
5:50 Superior Demographics
8:55 The New Microsoft
12:03 The Future Of Bing

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